Who's behind it
I build and run Backup Line myself.
No call centre. No agency. No ticket queue on the other side of the world. If you're a Backup Line customer, you've got my mobile number, and if something needs fixing, you text me and it gets fixed.
Why I built this
I kept hearing the same thing from plumbers: the job that got away was never the one they lost on price, it was the one that rang out to voicemail while they were under a sink or knocked off for the night. Nobody chases a voicemail beep. They scroll to the next number on Google, and you never even find out it happened.
Backup Line exists to close that gap. It's an AI receptionist that answers in your business name, gets the caller's name, number, suburb and job, and gets it to your phone before you've finished the tap you were fixing.
How it's actually run
Every account is set up by me personally, tuned to how you actually take calls, not a generic script pulled off a shelf. If a caller says something the AI handles badly, I hear about it and fix it, usually the same day. There's no support ticket, no overseas team reading from a manual. It's one person who knows your setup, on the other end of a text message.
One plumber per suburb
I only run one plumber per patch. Partly that's practical, I can't give a suburb proper attention if I'm quietly running the same setup for the plumber down the road. Mostly it's the point: if you're on Backup Line, the calls it earns are only ever working for you.
Based in Brisbane
Backup Line is built and run out of Brisbane's western suburbs, for plumbers working that patch: Chapel Hill, Kenmore, Brookfield, The Gap, Bardon, Ashgrove, Paddington, Toowong, Indooroopilly, Taringa, Jindalee, Mount Ommaney. Local number, local knowledge of what these callers actually sound like.
Want to hear it on your own calls?
Free for three weeks. I set it up, you watch what it catches, keep it only if it pays.