How it works
Three steps. Then you forget it's there.
Nothing changes on your phone, your SIM, or your plan. Here's exactly what happens from the moment I set it up to the moment a job lands in your pocket.
Three steps. Then you forget it's there.
I set it up
Tell me your trade, your area and your hours. I build the whole thing. You don't touch a screen.
It catches what you miss
Your phone rings first. If you can't grab it, Backup Line picks up as your business and handles the caller.
You get the job by text
Every lead lands straight in your phone. Nothing sits in a voicemail box you forget to check.
Setting it up
You tell me your trade, your service area and your hours. I build the assistant around that, then we set up standard conditional call forwarding with your provider, the same feature that already sends unanswered calls to voicemail. That takes about 30 seconds and I walk you through it on the phone.
Your number doesn't change. Your SIM doesn't change. Your plan doesn't change. The only thing that's different is where an unanswered call goes.
What happens when it answers
Your phone always rings first. Backup Line only picks up when you don't, on the tools, mid-quote, out of range, or after hours. It answers in your business name, asks for the caller's name, number, suburb and what the job is, and reads the number back to make sure it's right.
If the job sounds urgent, a burst pipe, no hot water, water coming through a ceiling, it's flagged so you know to call back straight away instead of leaving it for the morning. If a caller asks to speak to you directly, it explains you're with another customer and takes their details so you can call back.
Getting the job
The second the call ends, you get a text and an email: name, number, suburb, job, and whether it's urgent. No app to check, no dashboard to log into. By the time you've put your tools down, you can already be calling them back, before they've thought about ringing anyone else.
When it earns its keep
Three moments every tradie knows.
On the tools
You're under a sink. Phone rings. You can't get to it.
Backup Line picks up as your business. Gets their name, number, suburb and what the job is. Reads the number back to confirm it's right. By the time you've finished the fitting, the lead is sitting in your phone.
After hours
It's 7:30pm. A homeowner's hot water just died.
They call the first number they find. You've knocked off. Backup Line answers, flags the job as urgent, and fires you a text. You call back first thing in the morning, before they've had a chance to ring anyone else.
Mid-conversation
You're quoting a job. Your phone goes off in your pocket.
You don't reach for it, that would be rude. Backup Line takes the call. The customer gets a professional response instead of voicemail. You finish the quote in front of you, then call the next one back.
Stop losing jobs to voicemail.
Brisbane-based. You deal with a real person, not a call centre. I build it, I run it, you never touch it.